Rebranding Newform Ufficio

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Newform Ufficio

ARAN World is a leading company in Italian exports and is one of the top Italian companies in the design, production, and distribution of furniture.

Newform Ufficio leverages its ability to meet the needs of customers from all over the world, providing not only furnishings but also offering "tangible emotions." ARAN World is a leader in the industry. Its success is driven by its natural ability to anticipate market trends, its strategic production, and its focus on commercial exports.

The project's goal is to rebrand the identity and visual language of Newform Ufficio, which is part of the Aran brand. Their aspiration is to furnish spaces with ergonomic and welcoming design solutions that enhance the work experience. Talent, creativity, and authentic Italian design converge to create a product with international appeal, imbued with contemporary aesthetics while fully respecting the environment.

ITALIAN - VERSATILE - SUSTAINABLE

Inspired by abstraction, it was decided to recreate the guiding philosophy of the new company slogan, "Making Together," through a visual interplay of solids and voids.

The underlying idea is to create a pictogram that emerges from the construction of the solid currently in use: the icosahedron. This Platonic polyhedron with 20 faces is employed by Newform Ufficio to express the creative energy that defines the versatility of the ARAN world within its expansive sector.